About Us

The Story Behind Our Brand Name 

Our name was inspired and founded by our aim to create a brand around the best backpacks and bags.

The word "Urban" in our name represents the ideal environment we had in mind when creating our backpacks and bags, urban locations. The unique addition of the number "4" in our name represents our key brand qualities. Style, Functionality, Quality and Comfort.

The word "Design" in our brand name, represents our eagerness to create top notch designs and styles of our products.

Our Brand Story - How It Began

Urban4Design was built on the idea of striving for the best. We believe everyone deserves a bag that delivers the highest quality, unmatched comfort and effortless style. This is how our story began. We set out to create backpacks and bags that do more than carry your essentials. Our bags are designed to showcase top level modern, sleek and smart style whilst carrying your essential items and provide support and comfort along your journey. At Urban4Design, we are dedicated to delivering the best bags and backpacks for everyone.

Brand Mission - Why We Exist 

We have always felt that in today's market, many backpacks and bags are quite uninspiring. Many of the bags and backpacks just blend into the background without having any real standout look. Too often, they are made with pure practicality in mind, with little thought and time given to the style. Many are produced as cheaply as possible, prioritising profit over quality. That’s where our mission began. We believe a backpack should be modern, striking, and thoughtfully designed—something you’re proud to wear every day. That belief drives everything we do at Urban4Design. 

Brand Goal - What We Strive For 

We want the best for you. That’s why our goal is to raise the standard in the backpack and bag industry.

While many bags on the market are mass produced with cost cutting as the priority, we take a different approach. At Urban4Design, every product is carefully considered, thoughtfully designed, and built with the user in mind. From the materials we select to the features we integrate, our focus is on delivering the best product and experience to you. 

We believe that everyone deserves a bag that looks good, feels great, and performs exceptionally well, without any compromise. Our mission and goal is to increase the standards in Style, Functionality, Quality and Comfort of all bags and backpacks on the market. We want everyone to have a top notch bag and backpack, one that you will be proud to carry every day.

Why Choose Us?

• We care about you! And we care about giving you the best bag and experience possible.
• We don’t cut corners. Every bag is thoughtfully designed, not mass-produced for profit.
• We focus on quality. Premium materials, Expertly crafted, Built to last.
• We blend comfort with style. Our bags feel as good as they look.
• We’re committed to giving you the best and easiest experience possible. From browsing our website to getting in touch for support and help. Every part of our brand is built with the most care and quality.
• We value your time, which is why we’ve made our shopping experience seamless and straightforward. And if you ever need help, our customer support is available 24 hours of the day, 7 days a week. Fast, friendly, and always ready to assist.
• We believe everyone deserves a great bag. Simple as that.
• Trusted by everyday commuters and travellers. Made for movement and action, not just looks.

Overall, Urban4Design exists to raise the standard of what a backpack should be. We combine style, functionality, quality, and comfort in every product we make because we believe you shouldn’t have to settle. Whether you’re commuting, travelling, or moving through everyday life, our goal is simple. To deliver bags that look great, feel great, and suit your needs.